Implementation and realisation of project: Promotion of Polish Medical Tourism on International Markets in 2012 -2015
As the Consortium of 3 companies (European Center of Enterprice, AMEDS Centrum, Polish Information & Investment Agency) we realized Polish Medical Tourism Promotion project for the last 3 years (2012-2015). The project was sponsored and cofinanced by Polish Ministry of Economy.
- Promotion was dedicated to patients from Great Britain, United States, Germany, Russia, Sweden, Norway, Denmark
- We organized 7 trade missions
- We built business contacts on more than 11 international conferences and summits on medical tourism market
- We invited 84 business partners and journalists in medical tourism for study tours in Poland
- We trained more than 30 medical providers from Poland
- We represented polish healthcare and the high quality of medical serviceies on international market
- World Medical Tourism Congress 2014, USA
- International Medical Travel Exhibition & Congress 2013, Monako
- MedShow 2014, Great Britain
- KnowHealth Conference, Poland 2014
- World Medical Tourism Congress 2013, USA
- MedShow 2013, Great Britain
- International Medical Travel Exhibition & Congress 2014, The United Arab Emirates
- International Medical Travel Exhibition & Congress 2014, The United Arab Emirates
- World Medical Tourism Congress 2013 , USA
Promotial video about Polish medical providers
Implementing new innovative medical procedures on the Polish market (urology, sexology, cardiology, neurology, aesthetic medicine)
Implementing strategic sales and marketing plans
- Brand creation of new clinics and medical centres
- Websites with medical content
- SEM/SEO
- Social media
- Content marketing
- Medical copywriting
- PR
- Creation of promotial materials (ebooks, informational leaflets, video materials)
- Market research
We collaborated with:
Magdalena Rutkowska publications & trainings:
- World Medical Tourism Conference, XI 2013, Global Facilitators Forum
- Polish Medical Tourism Promotion, Trade Mission in USA, NYC 11.2013 Prezentacja „Potential of Polish Facilities in medical tourism sector“
- Targi turystyki medycznej, Turcja 2013„Poland your health destination“
- International Medical Travel Conference IMTEC 2014, Dubaj „Poland future European medical tourism hub“
- Polish Medical Tourism Conference, Berlin ITB, March 2015
- CEE Medical Tourism Conference, Budapeszt 2015
- Protection of patient’s rights , 2012 „Polish Medical Tourism promotion“
- Medical Market Forum „No border for medicine“ October 2013
- Mobility for employees sector on medical tourism and tourism in Poland Baltic Forum, „Influence of growing medical tourism market on new jobs in Poland“ June 2013
- American Chamber of Commerce, „Polish Medical Tourism Potential“ October 2013
- GOT in Gdansk „Future of medical tourism in Gdansk“Novemeber 2013
- New trends in tourism, „ Polish Medical Tourism Potential in EU“ Gdańsk, March 2014
- 3 Trainings for 20 facilities (participants of the medical tourism project sponsored by Ministry of Economy). Trainings of patient’s facilitations, strategy for medical tourism market, excellence in marketing & sales
- Trainings for managers and middle personel in American Heart of Poland
- MBA program for healthcare managers on Lazarski University , December 2012
- „Effective management in healthcare sector” co financed by PARP, 2013
Exemplary promotial materials for medical providers
Promotion of medical procedures and rehabilitation stays of Swedish patients – blogs in Swedish and English